Fractals: Life Science Conversations

From Baby Feeding to Better Outcomes: Building Virtual, Preventive Maternal Care with Guest Cory Wyman

Episode Notes

What if maternal care was a proactive partner in your baby’s development, not just stepping in at a point of crisis?

On this episode of Fractals, Cory Wyman, Director of Marketing at SimpliFed, joins Colin Miller to unpack how virtual lactation and baby-feeding support can reshape maternal health: clinically, emotionally, and economically.

From the episode:

• Why baby feeding is often the first point of contact in postpartum care
• How virtual care creates deeper honesty and stronger provider-patient trust
• The link between feeding challenges and maternal mental health
• Why screening at every appointment changes outcomes
• How SimpliFed aligns value-based outcomes for payers, employers, and families
• What tech-enabled provider services get right that standalone apps miss

Cory also shares a compelling vision for the future of maternal health—where digital tools are directly connected to real providers, not left to parents to interpret alone.

Listen to Fractals on your favorite podcast platform, and connect with Bracken to learn how we support life science and digital health organizations.